Raising The Bar with Michael Ackerman, CTM Episode #11

I was lucky enough to be asked to participate in Teri Conrad’s Conversations That Matter. Teri owns an incredible company called Agent Quest which allows her to coach, teach and mentor newer agents in their real estate careers. As a part of her vision, she interviews people that she feels she can have an honest, deep and inspiring conversation with. Teri asked me to chat with her in late September about certain aspects of my real estate career and it was a wonderful exchange. I hope (if you watch it) you will find some personal value in it. Thanks again Teri!


Teri Conrad:

To spend any time with Coldwell Banker Bain Broker Michael Ackerman, is to literally improve your life!

Michael is an amazing human being and an EXCELLENT real estate agent who is super generous with a GIANT heart! Not to mention strategic marketer, savvy businessman and brander!

He operates from a mindset of ‘abundance’ and shares all his experience, vision and best strategies freely to anyone who’s eager to learn!

Michael’s tagline captures his spirit beautifully: “It’s all about the connection.”as his bio reads on his website “…your connection to the home, your connection to each other and your connection with me. My business thrives on balance, positive energy and fulfilled promises.”

Michael believes, as do I, that brand is the entire experience a customer has with you. Not just the logo and the tagline, but how they experience you at every touch point. How you present yourself matters and Michael pays attention to every detail right down to a fresh crisp shirt!

In all of Michael’s marketing he’s looking to “evoke an emotional response” and so he invests aggressively in professional photography and video with the understanding that the buyer does the bulk of their shopping online.

Michael pays close attention for every opportunity to make his client and/or customer to feel special, high level attention to detail and seeking to delight and surprise as much as possible.

I truly believe if more of us operated with Michael’s attitude and commitment to excellence, the entire industry would be vastly improved.

“Always be gracious…Do the right thing…have the right intention, the money will come.” ~ Michael Ackerman

I know you’ll LOVE this conversation with Michael!

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